E-mail Communications

CT Design will help you construct your own legal mailing list and create effective e-mail campaigns, which should be a valuable aspect of your marketing plan.

• Newsletters: Keep in touch with your customers on a regular basis.
• Customize shopping experiences for regular customers: Keeping customers is just as important, if not more, than making new customers .
• Holidays: Contact your customers as holidays approach and remind them that you are thinking about them.

Profitability in business is all about creating loyal customers and driving repeat sales. Part of that strategy should be a full-featured scalable outbound email management solution that offers comprehensive tools for planning, targeting and executing high-volume customer service and direct marketing campaigns. Target the right message to the right person determining who to communicate with, what to communicate, and when to communicate is the key to effective email campaigns.

Build complete customer profiles by importing data from your existing customer database and from forms and surveys. Use sophisticated targeting to allow you to use these profiles so you can segment based on any customer information.

Respecting consumer privacy is a non-negotiable criterion. Employing sophisticated opt-in/opt-out tools prevent you from sending unsolicited emails by instantly updating customer membership information. Personalized one-to-one messages deliver results.

The difference between low response rates and high response rates lies in the relevancy of the message. All emails should be personalized using customer information. With each customer order, accumulated data (including the customer's email address, customer communication, and full order history) can be used to design relevant and personalized communication. Smart solutions keep your customer information up-to-date with database searching and profiling, list maintenance, and bounce-back handling.

The ability to incorporate HTML, pictures, animations, attachments, and more, increases the effectiveness of every email and ensures the highest possible return on email campaigns. Closed-loop email interactions Responsible email solutions should be structured to allow you analyze the results of campaigns, individual mailings, and reports. All campaigns should allow you to track the results of every email sent, such as when the customer opens the email, their clicks through to a Web site, undelivered, unsubscribes, and bounced emails. Further categorization and analysis of incoming emails and web-forms help you use customer-driven information to update profiles to improve products and services and to adjust your messaging to create highly effective mailings.

Ready to build your business? CT Design can help!