Search Engine Marketing

Keeping up with Search Engines

Search Engine Optimization (or SEO) is a series of techniques used to improve the ranking of a website listing in search engines like Google, Yahoo and MSN. Did you know that recent surveys show that more than 85% of Internet users use one or more search engines to find what they're looking for? It only makes sense then, to reach out to potential customers when they're looking for information about products or services you offer.

What's the Difference Between Pay-Per-Click and Naturalized SEO?

PPC and naturalized SEO are two ways to get listed in search engine results. Both are beneficial in driving traffic to your website. PPC can be an expensive way to get to the top, while naturalized SEO is a less expensive and longer-lasting way of getting top results. A good web marketing plan usually incorporates both, along with other methods.

1. Pay-Per-Click (PPC) - This is when you pay a search engine each time someone clicks on your "ad" and goes to your website. The per-click cost is just like an auction. Whichever of you and your competitors is willing to pay the highest bid, gets the best (usually referred to as the highest) search positions. These results show on the very top and the right side of the search results.

2. Naturalized SEO - Natural SEO occurs when your website naturally floats to the top of search results because of it's content. Simply put, search engines want to offer good sites in their natural search results category. Natural SEO results are found in the center of the search results page.

Over time, statistics have shown that natural results get clicked more often than PPC results because of their revelancy to the search words - also known as a "search query."

In short, naturalized sites have to work much harder to get to the top while PPC results have paid to get to the top (and sometimes at very high costs!) Also, and unfortunately, PPC results may not be as relevant to the search as are natural SEO results.

Keeping up with Search Engines

What's the Difference Between Pay-Per-Click and Naturalized SEO?

We can help you stay in step in the search engine marketing game!